Free, editable, ATS-friendly

Marketing Resume Template

Marketing hiring managers skim for three things: which channels you owned, how much budget you ran, and what moved because of it. Design-heavy templates often bury all three in a sidebar that parsers read out of order. This template keeps channels, numbers, and dates on the same line, so both the ATS and the reader see your results.

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Layout: HireFlow

Marketing roles attract portfolio-style templates, but the application still goes through Greenhouse, Lever or Workday. Single column keeps your results attached to the right job. Send the designed version only when someone asks for a portfolio.

Section order: Summary, Skills, Experience, Education, Certifications. Put a portfolio link in the header instead of a separate section.

Alex Romero

Marketing Manager

Austin, TX · (555) 418-2290 · [email protected] · linkedin.com/in/alexromero · alexromero.co

Profile Summary

B2B marketing manager with 7 years in SaaS demand generation. Owns paid, lifecycle and content programs with a pipeline target, and works closely with sales on lead quality. Strongest at turning messy funnels into channels that can be measured and scaled.

Skills

Demand generation · Paid social · Paid search · Lifecycle email · SEO · HubSpot · Salesforce · Google Analytics 4 · Looker Studio · A/B testing · Budget management · Marketing automation

Experience

Marketing Manager, Demand Generation — Fieldnote04/2022 – Present · Austin, TX

• Ran $40K a month in paid social across Meta and LinkedIn, cutting cost per demo from $310 to $190 in two quarters.

• Rebuilt the trial nurture sequence in HubSpot, lifting trial-to-paid conversion from 11% to 15% for 9,000 monthly signups.

• Launched a comparison-page SEO program that now brings in about a third of inbound demo requests.

• Manage one marketing specialist and two freelance writers; set the quarterly channel plan with the VP of Marketing.

Digital Marketing Specialist — Copperline Software07/2019 – 03/2022 · Remote

• Owned Google Ads for three product lines, holding ROAS above 4x while growing spend from $8K to $25K a month.

• Set up GA4 and HubSpot attribution with sales ops, which let the team retire two channels that were not producing pipeline.

• Ran 30+ landing page A/B tests; the winning demo page raised form conversion from 3.1% to 4.6%.

Education

B.B.A. in Marketing — Texas State University2017 · San Marcos, TX
Sample marketing manager resume. Open it in the builder to replace it with your details.

How to fill in a marketing manager resume

Name the channel in every bullet

Paid social, lifecycle email, SEO, events. A bullet that only says you managed campaigns could belong to anyone. The channel name is also the term recruiters filter on.

Show budget and outcome together

Spend on its own says little. Pair it with the result it bought: pipeline, signups, CAC, or revenue. Use ranges you can defend if you do not have exact figures.

List tools in plain text

HubSpot, Marketo, GA4, Meta Ads Manager, Semrush. Skip logos and icons, which parsers ignore, and make sure your top tools also appear inside a bullet.

Keep the portfolio separate

Link your portfolio or case studies in the header. The resume itself should stay plain so it parses; the portfolio is where design belongs.

Turn duties into results

Recruiters skim for outcomes. Rewrite task bullets with what changed and how you know.

Before

Managed social media campaigns.

After

Ran $40K a month in paid social across Meta and LinkedIn, cutting cost per demo from $310 to $190 in two quarters.

Before

Responsible for email marketing.

After

Rebuilt the trial nurture sequence in HubSpot, lifting trial-to-paid conversion from 11% to 15% for 9,000 monthly signups.

Stuck on a bullet? The builder's free AI assist suggests stronger wording for any line. You review every change. For dozens more lines, see our marketing manager resume examples.

Keywords marketing manager postings ask for

Use the ones that are true for you, in context inside your bullets, not as a list at the bottom.

  • Demand generation
  • Paid social
  • Paid search
  • SEO
  • Content strategy
  • Email marketing
  • Marketing automation
  • HubSpot
  • Google Analytics 4
  • CAC
  • Pipeline
  • A/B testing
  • Budget management
  • Campaign reporting

Have a specific posting? Paste it into the job match checker to see which of its keywords your resume is missing.

Would rather not write it yourself?

The template and builder are free. A HireFlow resume writer can also rewrite your marketing manager resume for you as a one-time service.

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Marketing Manager resume FAQ

Should a marketing resume be creative?

Keep the resume itself plain and readable, and put creativity in your portfolio and in the results you describe. Heavy design often breaks parsing in the applicant tracking systems most marketing teams use.

What metrics belong on a marketing resume?

Pick the ones tied to the role: pipeline or revenue for demand gen, CAC and ROAS for paid, organic traffic and signups for SEO and content, open and conversion rates for lifecycle.

Do I need a portfolio link?

For brand, content, and creative roles, yes. For performance and growth roles, a short case study or a results-heavy resume can be enough. Put the link in the header so it is easy to find.

More free resume templates

Already have a resume? Check its ATS score free or import it into the free resume builder. Want more bullet ideas? Browse resume examples by job.