Question 1

How do recruiters actually search LinkedIn?

Accepted Answer

Recruiters use keyword-based Boolean search against your headline, About section, and skills — they rarely read a full profile before deciding whether to click in. A headline that's just a job title, with no specialties or keywords, is far less likely to surface in those searches.

Question 2

What makes a strong LinkedIn headline?

Accepted Answer

A strong headline goes beyond your job title to include the specific keywords, tools, and specialties recruiters search for, plus a hint of the value you deliver — for example 'Senior Marketing Manager | SEO, Paid Media, HubSpot | Driving Pipeline Growth' instead of just 'Marketing Manager'.

Question 3

Is this LinkedIn optimizer really free?

Accepted Answer

Yes. Paste your headline and About section to get an instant score, missing keywords, and a rewritten version — no signup or credit card required.

Is your LinkedIn headline actually findable?