| Principal | Professional summary | Must-appear term for most Principal postings. Use exact phrasing from the JD when it matches. |
| Lesson Planning | Skills section | Must-appear term for most Principal postings. Use exact phrasing from the JD when it matches. |
| Classroom Management | Most recent role bullets | Must-appear term for most Principal postings. Use exact phrasing from the JD when it matches. |
| Assessment Design | Earlier role bullets (if still relevant) | Add only if you can prove usage in a bullet; do not park it in a keyword cloud. |
| Student Engagement | Tools / certifications line | Add only if you can prove usage in a bullet; do not park it in a keyword cloud. |
| Curriculum Development | Professional summary | Add only if you can prove usage in a bullet; do not park it in a keyword cloud. |
| Differentiated Instruction | Skills section | Add only if you can prove usage in a bullet; do not park it in a keyword cloud. |
| Parent Communication | Most recent role bullets | Add only if you can prove usage in a bullet; do not park it in a keyword cloud. |
| Instructional Technology | Earlier role bullets (if still relevant) | Add only if you can prove usage in a bullet; do not park it in a keyword cloud. |
| Data-Informed Teaching | Tools / certifications line | Add only if you can prove usage in a bullet; do not park it in a keyword cloud. |