| Appraiser | Professional summary | Must-appear term for most Appraiser postings. Use exact phrasing from the JD when it matches. |
| Market Analysis | Skills section | Must-appear term for most Appraiser postings. Use exact phrasing from the JD when it matches. |
| Lead Generation | Most recent role bullets | Must-appear term for most Appraiser postings. Use exact phrasing from the JD when it matches. |
| Client Advisory | Earlier role bullets (if still relevant) | Add only if you can prove usage in a bullet; do not park it in a keyword cloud. |
| Negotiation | Tools / certifications line | Add only if you can prove usage in a bullet; do not park it in a keyword cloud. |
| Listing Management | Professional summary | Add only if you can prove usage in a bullet; do not park it in a keyword cloud. |
| Contract Coordination | Skills section | Add only if you can prove usage in a bullet; do not park it in a keyword cloud. |
| CRM | Most recent role bullets | Add only if you can prove usage in a bullet; do not park it in a keyword cloud. |
| Property Marketing | Earlier role bullets (if still relevant) | Add only if you can prove usage in a bullet; do not park it in a keyword cloud. |
| Compliance | Tools / certifications line | Add only if you can prove usage in a bullet; do not park it in a keyword cloud. |